In Pay-per-click advertising, cost per impression and cost per click are used to measure the cost effectiveness and profitability of your campaigns. Cost per click is generally better to measure results because it provides clear data about how effective the advertising was.
Clicks are a method to measure interest and attention. If the main purpose of an ad is to increase branding and general awareness of your company, however, cost per impression is the preferred metric.
We work with you to set up an effective advertising campaign.
We monitor the campaign to ensure an increase in reach and conversions while reducing your total cost per customer.
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